Retail Analytics Dashboard

I worked as part of a small multidisciplinary team (data scientist, back-end developer) to design a UI and create a prototype for an application that would be implemented internally at a large grocery store chain. The application was designed to enhance and accelerate data driven decision making around boosting sales while maximizing profits. We used proprietary data provided by the client to create a dashboard that allowed technical and non-technical users to analyze historical data in a fast and effective way.

Challenges:

Constantly shifting goals
Large historical dataset to utilize
Primarily to be used on an iPad

Solutions:

Data analysis on proprietary data was done before we started designing the UI so we could understand what analysis features and insights would be most impactful. Short sprints and multiple rounds of real-world testing on the client’s end were done so we could quickly adjust our goals based on feedback. The interactive elements and spacing needed to be adjusted for use on an iPad screen with touch input.